The collection takes its inspiration from PUMA’s heritage of athletics, bringing pastel colourways, specially designed patterns, and modern aesthetics into the form and function of sportswear.
Warm-up gear like the Cellerator Track Pants and Cellerator Track Jacket are both adorned with a stylized take on PUMA’s leaping cat logo, complemented by outerwear like the MMQ Jacket that is covered with custom mosaic patterns. Bespoke “KidSuper Academy” graphics appear on essentials like the Graphic Tee and Crewneck, while the Trapper Hat and Gloves add to the collection’s individual character.
KidSuper’s takes on the Easy Rider carry over the rippling lines and colour tones, with mixed materials including mesh and suede lending the collaborative footwear a deconstructed feel.
To launch the collection, PUMA and Colm Dillane, better known as KidSuper, hosted a live comedy extravaganza in New York City at The Apollo Theatre on 9 September 2024, bringing in a roster of standup stars.
The PUMA x KidSuper collection will be available starting 21 September on PUMA.com, PUMA Retail stores, Archive, Shelflife and Al Capone.
