Focalistic x adidas Originals: Introducing the FocaForum 2000
Focalistic makes history as the first African musician to collaborate with adidas South Africa, unveiling the FocaForum 2000, a bold reimagining of the iconic adidas
A NEW ERA OF BELONGING: NOI COLLECTIVE REDEFINES SOUTH AFRICAN FASHION WITH GLOBAL VISION
In a fashion landscape often defined by fleeting trends and exclusivity, NOI Collective emerges as a profound cultural shift. Founded by creative visionary Ryan Hing
ADIDAS PRESENTS BACKYARD LEGENDS WITH ICONS FROM FOOTBALL, MUSIC, AND FILM COMING TOGETHER TO CELEBRATE THE FIFA WORLD CUP 2026™
Today, adidas debuts Backyard Legends, a new film for the FIFA World Cup 2026™ that turns neighborhood lore into a larger-than-life story, reminding athletes everywhere:
ADICLUB DAYS RETURN THIS SEPTEMBER
Today, adidas is proud to announce the return of adiClub Days, a week-long celebration dedicated to its thriving community of more than 300 million adiClub members worldwide.
Pick n Pay Clothing X Alizwa Sibawu launches fashion collection that tells South African stories
In September, South Africa celebrates its rich tapestry of cultural traditions as part of Heritage Month. As a celebration of fashion’s prominent role in our country’s
adidas and Humanrace Reimagine Running with Adizero EVO SL ‘Earth’—Where Movement Meets Meaning
adidas and Pharrell Williams’ Humanrace unveil the Adizero EVO SL ‘Earth’ in White and Black colorways, officially available on 13th September. With a design rooted
The Luxurious Marble Circus and TSHEPO unveil The Kingmaster
Hi Akuabia, I hope that you are well. The Luxurious Marble Circus and TSHEPO have woven two distinct worlds into a purpose-driven collection where fantasy meets heritage,
And Just Like That… It’s All Over
From the culture-defining Sex and the City series, via two feature films and prequel The Carrie Diaries, the curtain comes down on the world of Carrie Bradshaw and her
ADIDAS AND THE FUTURE AUDI F1 TEAM ANNOUNCE MULTI-YEAR PARTNERSHIP
oday, adidas extends its commitment to motorsport with the announcement of a multi-year partnership with the future Audi F1 Team. Set to debut ahead of
CLIMACOOL: A shoe that pushes boundaries of design innovation
In a bold move that redefines the way footwear is imagined and made, adidas has introduced the CLIMACOOL, a shoe that defies conventional design norms.