Focalistic makes history as the first African musician to collaborate with adidas South Africa, unveiling the FocaForum 2000, a bold reimagining of the iconic adidas
Category: Fashion
A NEW ERA OF BELONGING: NOI COLLECTIVE REDEFINES SOUTH AFRICAN FASHION WITH GLOBAL VISION
In a fashion landscape often defined by fleeting trends and exclusivity, NOI Collective emerges as a profound cultural shift. Founded by creative visionary Ryan Hing
Pick n Pay Clothing X Alizwa Sibawu launches fashion collection that tells South African stories
In September, South Africa celebrates its rich tapestry of cultural traditions as part of Heritage Month. As a celebration of fashion’s prominent role in our country’s
adidas and Humanrace Reimagine Running with Adizero EVO SL ‘Earth’—Where Movement Meets Meaning
adidas and Pharrell Williams’ Humanrace unveil the Adizero EVO SL ‘Earth’ in White and Black colorways, officially available on 13th September. With a design rooted
adidas Equipment Returns
Everything that is Essential. Nothing that is Not. adidas Equipment Returns for Spring/Summer 2025 Born in 1991, and driven by the mantra “Everything that is
An Ironic Collision of Fashion and Sport: adidas Originals and Avavav Link Up for their Inaugural Collaborative Collection
First introduced during the brand’s viral Spring/Summer 2025 presentation at Milan Fashion week which was cheekily billed as an attempt to break the world record
DIESEL X SAVAGE X FENTY PAIR FOR ITS FIRST COLLABORATION
Diesel andSavage X Fenty announce its first-ever collaboration, releasing a limited-edition lingerie and apparel capsule on October 8th.The collaboration combines the unapologetic, body-and sex-positive ethos
adidas Originals Unveils a Reintroduction of Timeless Silhouettes
adidas Originals launches their multi-franchise campaign, a celebration of streetwear heritage underpinned by timeless footwear designs through the lens of three legendary franchises: the Taekwondo,
ADIDAS UNLOCKS FRESH EXPERIENCES AND PRODUCTS FOR MEMBERS WITH ADICLUB DAYS
adidas celebrates adiClub Days – dedicated to recognizing its 300+ million adiClub members by offering the very best benefits and rewards. Twice a year, adidas celebrates
DIESEL SPRING SUMMER 2025
“There is beauty in waste, in what is distressed and destroyed. It’s in the circularity of denim waste, and into the distressing that we build