Get ready to level up your sneaker game because Reebok’s classic ATR Pump Vertical is back in South Africa on 26 October 2023. Originally released in 1993, this iconic shoe features Reebok’s signature Pump technology and has long been an icon in basketball, pop culture, and streetwear.
The Above the Rim product line, featuring the ATR Pump Vertical, was conceived by designer E. Scott Morris with the aim of bridging the gap between sports and culture. Introduced in 1993, it became a symbol of style and performance that was worn by basketball legends and pop culture icons alike. This visionary collection made its mark when it was prominently featured in two iconic basketball-themed movies of the era, Above The Rim, starring Tupac Shakur, and Blue Chips, which featured Reebok partner Shaquille O’Neal.
With its Pump technology and black and white colour blocking, the ATR Pump Vertical also found its way onto the NBA courts, where it was proudly worn by Chris King of the Supersonics and Victor Alexander of the Golden State Warriors. Its popularity and the success of the Above The Rim collection solidified its place in Reebok’s lineup for several seasons, with each iteration maintaining its iconic design and superior performance.
Reebok is excited to announce the return of the ATR Pump Vertical to South Africa on 26 October 2023. Get ready to live Above the Rim once again with the ATR Pump Vertical. Shop online at Reebok or in-store at Reebok Canal Walk.
