LANCEWOOD® launches the first instant baked cheesecake mix in South Africa
With convenience and taste in mind, LANCEWOOD®, South Africa’s award-winning producer of
cheese, yogurt, and other dairy products, has launched the delectable new ‘Piece o’ Cake™’
cheesecake mix for those looking for an effortless, yet equally mouth-watering alternative to
baking a traditional cheesecake.
“Considering LANCEWOOD®’s strong association with baking cheesecakes and being the No.
1 cream cheese brand in South Africa, it made complete sense that we make life just a little
easier and sweeter, by bringing this innovative product to market. Consumers continue to look
for products that deliver on convenience without compromising on taste or quality, and this is
one way in which we hope to meet that need,” said LANCEWOOD® Marketing Manager,
Shereen Anderhold.
Whilst there are fridge cheesecake ready mixes available, LANCEWOOD Piece o’ Cake™ is the
first of its kind in South Africa when it comes to whipping up a traditional baked cheesecake. It’s
unique in that it requires no additional ingredients unless of course, you prefer a biscuit crust,
you need no specialised baking skills or equipment, everything is pre-prepared and as the
tagline says, you ‘Simply whip, bake and enjoy!’.
Baking a cheesecake is a task that’s traditionally been intimidating for many, but
LANCEWOOD® has made it so easy that everyone, including the kids, can whip up a delicious
baked cheesecake with minimal effort required. Anderhold explains, “Baking is a chance to
share delicious treats with the family, and although we’d like to, many of us just don’t have the
time or inclination to bake from scratch – especially something which may be seen by some as
complicated as a baked cheesecake. However, with this new product, it literally is a Piece o’
Cake. We believe that cheesecake shouldn’t only be for special occasions, so we’ve made it
super simple to wow your friends and family more often, to celebrate every day.”
“The all-in-one product comes already mixed and prepared in a convenient tub. Simply follow
the easy on-pack baking instructions and you’re good to go. Should you wish to add a biscuit
base to the cheesecake, this simple recipe can also be found on the pack.
Landing in select retail stores in April 2021, the LANCEWOOD Piece o’ Cake™ Cheesecake
Mix is available in two delicious flavours – Plain (typical New York-style baked cheesecake) and
Caramel, retailing at a recommended selling price of R99.99. Find it in-store alongside
LANCEWOOD® Medium Fat Plain Cream Cheese, or in the ready-made dessert fridge.
