Traditionally designers, celebrities, and high-profile personalities would typically influence fashion trends for the season ahead. But, in the past year, COVID-19 has added a new consideration in the sartorial choices made by consumers and will continue to do so in the months to come. This has introduced a new era of fashion, in response to the changes effectuated by the Covid pandemic. Autumn/Winter 2021 presents these new trends in fashion, influenced by this new era.
Comfortable and versatile
Autumn/Winter 2021 ranges are now incredibly versatile and comfortable – you can easily dress it up or down with assorted accessories or shoes, and still be comfortable and look good all the way. Consumers can never go wrong with winter must-haves like sweats, knits, and fleeces, perfect for layering during those crisp winter days.
All-time favourites
While it’s all about laid-back fashion and easy-going, subtle style, some classics will remain favorites, including animal prints (perfect colour tones for autumn), plaid anything, and monochromatic hues. Other trends, like paisley and graphic prints, tie-dye, and feminine florals, will also be making a comeback. AW21 is also about those seasonal must-haves that feel as good as they look.
Style and Fun
For sweats, fashionistas can make a statement in graphic print designs while pairing it with sneakers or Birkenstocks to give a more casual effect. Knitwear is also a big deal during winter as it can be dressed up or down by pairing with combat boots, puffer jackets, or a stylish trench coat. You can switch up your look with this season’s preferred print: tie-dye, or layer up in the season’s softest pieces, from sustainable cotton sweats to lightweight puffers in pretty pastels.
Style is personal
These days, people are trading in their power suits, festival gear, and high-fashion streetwear for comfort, quality, and affordability, but that doesn’t have to equate to boring, dull, or lacking in style. Consumers are enjoying their personal space now more than ever – and that has highly influenced their style choices.
Woolworths’ new AW21 collection
South African retail giant, Woolworths, is ensuring that, no matter what may be happening in the world, when it comes to fashion their consumers are always comfortable in simple, affordable, and stylish pieces such as the season’s favourite knits and fleeces starting at only R299.
“While lockdown may have left consumers feeling bored and creatively stifled in terms of style, Woolworths’ new range means you can still have a little bit of fun with fashion this season – no matter where you are or what you are doing. Winter has always been a popular season fashion-wise – think chunky knits, stylish sweats, and super chic loungewear that shouts comfort and flair. Our latest range is no exception, and is inspired by that need for comfort and simplicity without sacrificing personal style,” says Shaheda Sayed, Executive Head of Brand Communications: Fashion, Beauty, Home & International Woolworths Marketing.
