Focalistic makes history as the first African musician to collaborate with adidas South Africa, unveiling the FocaForum 2000, a bold reimagining of the iconic adidas
Year: 2026
A NEW ERA OF BELONGING: NOI COLLECTIVE REDEFINES SOUTH AFRICAN FASHION WITH GLOBAL VISION
In a fashion landscape often defined by fleeting trends and exclusivity, NOI Collective emerges as a profound cultural shift. Founded by creative visionary Ryan Hing
ADIDAS PRESENTS BACKYARD LEGENDS WITH ICONS FROM FOOTBALL, MUSIC, AND FILM COMING TOGETHER TO CELEBRATE THE FIFA WORLD CUP 2026™
Today, adidas debuts Backyard Legends, a new film for the FIFA World Cup 2026™ that turns neighborhood lore into a larger-than-life story, reminding athletes everywhere: