PUMA and Creative Director June Ambrose launched their first co-branded collaboration, “Keeping Score”. This new line celebrates Ambrose’s career and influence in hip-hop and fashion while exploring the concept of reflection and encourages women to keep score of their victories.
Women continue to grow more conscious of their power, both individually and collectively, on and off the court as culture continues to change. June understands that life is a team sport, and we can only succeed as a team which is why her objective has been to showcase and encourage women ever since she joined the sportswear company in 2020 as the Creative Director for the Women’s Basketball division.
The 20-piece apparel, footwear and accessories collection will launch in two parts. The first drop launched on the 26th of Jan and comprises of 10 pieces. The first release consists of reversible shorts, beanies, a removable mesh jersey sports bra, a balaclava, colourblock leggings, and an oversized sweatshirt, all in a rich burgundy and blue colour palette mixing fashion and function.
As the relationship between PUMA and Ambrose continues to grow, so has the Creative Director’s signature philosophy, “Life is a Sport” which speaks to the essence of the new collection. Ambrose wants to encourage women to “only compete against the best versions of themselves; our gives are our gets. Let’s make this year count, let the clock begin Keeping Score.”
The PUMA Keeping Score collection is available now on PUMA.com and PUMA Retail with prices ranging from R1 299 – R 5 499.
