Inspired by thirst for freedom and exploring new horizons, Parisian house AMI joins PUMA in a collaboration that blends outdoors design elements and tailoring know-how, with a campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.
The campaign video is on YouTube https://youtu.be/Ogx5pSXTksQ
With a vibrant palette of bright orange, baby blue, bubble gum pink, moss green and purple offset by neutral beige, cream and brown tones, the collection spans 20 different styles across both men’s and womenswear. Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970’s style. Accessories include a puffy backpack, a cross-body bag, bucket hats, and black-and-white striped beanies. Prices range from R599 to R8999.
The PUMA x AMI collection will be available on December 10th on PUMA.com and in stores – PUMA Select Cape Town, PUMA Select Braamfontein, PUMA Menlyn Mall, PUMA Gateway and Al Capone.
