A new collection of every(Johannesburg, 29 September 2022) – This collection is so good that Levi’s® gave it its own tab – a Gold Tab™. Introducing Levi’s® new collection of core essentials and hella-soft basics that are made to love, layer and last. Inspired by the outdoors-is-indoors lifestyle of Northern California, the collection is a bit retro collegiate, a lot low-key cool, and seasonless too – crafted in vintage-y primary colours of soft, super-peached French cotton terry, fleece, flannel and other feel-good fabrics.
Levi’s® Gold Tab™ was designed with head-to-toe outfitting and proportion play in mind: pair long over short, short over long, big over small – the styling options are endless for great head-to-tonal looks. “We played with the styling, proportion and texture, so when you’re layering, there’s attitude,” says Levi’s® Gold Tab™ Design Director, Jenny Carlin.
The collection is grounded in super-peached French cotton terry, with fleece, mesh, flannel and polar fleece playing a part. Fleece and French cotton terry are both insanely comfy, midweight knit fabrics with smooth outer sides. But turn them inside-out? Fleece has shredded yarn loops (the warm fuzzies: Gold Tab™ Half-Zip Hoodie, Practice Pants and Practice Crew) and French cotton terry has pillowy piles of intact yarn loops (ultra-cozy, swank and breathable in every season: Gold Tab™ Sweats and Joggers). Top those off with the Gold Tab™ Cap and Mini Crossbody, and the entire collection is yours for the styling.
And when Levi’s® talks about items being “super-peached”? No orchards, smoothies or juicers involved. “Peaching” is the process of brushing a fabric until it’s as soft and plush as – well, peach fuzz. For Gold Tab™ sweats, Levi’s® chose French cotton terry for its excellent drape, and peached the surface so it’s really soft. Then Levi’s® peached it again so it’s really, REALLY soft. Super-peached. The plushest, comfiest sweats you can wear and layer.
The Levi’s® Gold Tab™ collection is now available to shop at levi.co.za, and from select Levi’s® stores nationwide: Waterfront, Sandton, Cavendish, Gateway and Mall of Africa.
For more on the Levi’s® Gold Tab™ collection follow @levis_africa on Instagram and @Levis.South.Africa on Facebook.
About the Levi’s® brand:
The Levi’s brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.:
Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Signature by Levi Strauss & Co.™, Denizen®, Dockers® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,100 retail stores and shop-in-shops. Levi Strauss & Co.’s reported 2021 net revenues were $5.8 billion For more information, go to http://levistrauss.com, and for financial news and announcements go to http://investors.levistrauss.com.
