Introducing FILA Explore
A limited-edition collection made for the restless and the relentless, the wild and the bold – Exclusive to Cape Union Mart
The FILA EXPLORE collection is based on the FILA Explore Global launch whereby FILA is heading to nature, specifically to the mountains, the woods, and the Canyons. This exclusive capsule has an assortment of apparel, footwear, and accessories for both men and women and is available exclusively at Cape Union Mart. The Origin of this collection dates to 1978 when Reinhold Messner was the first to summit Mount Everest without the aid of supplemental oxygen in high-tech FILA gear.
While the Explore category is inspired by this achievement and the brand’s outdoor heritage in skiing, hiking, and trekking, the collection has some technical aspects to it but is also fashion-driven, for young consumers. The styles easily transition for an urban aesthetic, being truly multifunctional. Enjoy this range with some of the key garment technical aspects ranging from reversible body warmers, combining street cred with outdoor practicality, and key zip placement to provide more functionality.
The new collection is broken up into four categories, Canyon, Woods, Mountains, and Elements. The design details and bold, unique colour hues take inspiration from each of the “Explore” collection categories, resonating with the characteristics found in their natural environments.
This collection encourages the wearer to celebrate the spirit of adventure by offering a product range that is inspired by journeys around the globe.
With the extreme measures of the COVID pandemic, more people, especially the youth are using #thegreatoutdoors as an escape. The FILA EXPLORE collection brings a youthful, outdoor, fashionable edge to anyone who enjoys being out in nature. It speaks to the youth market with its bold blocking, bright colours, and retro prints which are all highlighted in FILA’s terrain-specific explore collection.
