Annique, a stalwart South African business, is turning 50 and what better way to celebrate this momentous occasion than to reinvent itself with a whole new look? There is no better time to be 50 and fabulous!
Known for its use of Rooibos in its range of extensive products, Annique has been found in homes around South Africa since 1971, and after 50 years of making its mark in the health and beauty industry, it is time to not only deliver exceptional quality products, but to do so with a look that expresses its elegance and sophistication as it steps into a new era.
With a new logo and new packaging, Annique is harnessing their extensive experience over the last 50 years in the industry to create a more refreshed, modern look, while still providing the quality Rooibos based products that consumers have grown to love.
“The new logo has a modern and elegant look and feel, integrating the Rooibos word and abstract visual into its packaging, as it is the cornerstone ingredient of the brand. As the first brand in the world to incorporate this ingredient into our products, Rooibos is synonymous with Annique and is clearly presented in the new look,” explains Adele du Toit, Annique Marketing Manager.
