NEW ADDITION TO THE RECORD-BREAKING ADIZERO FRANCHISE
After helping the world’s best runners smash seven World Records in the past two years, the adidas ADIZERO franchise has proven its dominance. And now, adidas is leveraging some of the ground-breaking technology behind the records to launch the new ADIZERO SL. Designed to help runners propel their training to the next level, the ADIZERO SL represents the democratization of winning – an elite-level running shoe, at a lower price point.
WIN EVERY TRAINING RUN
Made for runners, by runners, the ADIZERO SL is the perfect running shoe for smashing PBs – whether in training or on race day itself. It features:
- LIGHTSTRIKE PRO DROP-IN AT THE FOREFOOT – Lightstrike Pro foam, also used in the record-breaking Adios Pro models, is strategically inserted in the forefoot area, designed to propel runners onto their next step.
- LIGHTSTRIKE EVA MIDSOLE FRAME – The lightweight Lightstrike EVA midsole frame provides maximum cushion and protection to the midsole construction, allowing runners to focus on their next stride.
- ENGINEERED MESH UPPER AND PADDED TONGUE – An engineered mesh upper and padded tongue means runners can feel locked-in during high-speed runs, whilst at the same time, feel maximum comfort.
Simon Lockett, Global Category Directory Running Footwear at adidas, commented: “The launch of the ADIZERO SL represents our continued commitment to our running community as we offer them a great daily trainer. We’re excited to help runners go faster than ever before as they take advantage of a shoe that includes some of the industry-first technology that has helped the likes of Peres Jepchirchir and Tamirat Tola smash World Records.”
Peres Jepchirchir, reigning Olympic Champion and three-time World Record holder, commented: “During the winter months, in the lead up to big races in spring and championships in summer, that’s when you have to put in the hardest work in training. Having the right shoes on my feet allows me to maximize my training when it counts the most. Whenever I put on my ADIZERO SLs, I feel equipped to run fast.”
The new ADIZERO SL launches in two different colorways – pulse mint for women and lucid blue / lucid fuchsia for men. The product will be available globally from 1 December in-store, online and on the free adidas app. For more information, follow the @adidasZA #ADIZEROSL conversation on Instagram.
THE ADIZERO LEGACY
The story of ADIZERO began in Berlin on 28 September 2008 with Haile Gebrselassie, who introduced the world to the ADIZERO ADIOS 1 by shattering his own World Record to become the first person to break the 2:04hr barrier.
The decade that followed the record-breaking day belonged to ADIZERO and saw the introduction of the ADIZERO ADIOS PRO 2, the ADIZERO BOSTON 10, the ADIZERO PRIME X, and the latest iteration of the award-winning shoe, the ADIZERO TAKUMI SEN 8.
After helping the world’s best runners smash seven World Records in the past two years, the adidas ADIZERO franchise has undoubtably proven its dominance. Developed with and designed for the fastest athletes, major successes of the ADIZERO franchise include:
- Tigist Assefa running the third-fastest marathon of all time at the 2022 Berlin Marathon, wearing the ADIZERO Adios Pro 2, breaking the course record by almost three minutes and breaking her personal best by over 18 minutes.
- Peres Jepchirchir setting a new Half marathon World Record in the ADIZERO Adios Pro 1 in 2020.
- Tamirat Tola, becoming World Champion in the men’s marathon in Oregon this summer – in the ADIZERO Adios Pro 2 – smashing the World Athletics Championships record which has stood since 2009.
- Amos Kipruto winning the London Marathon earlier this year wearing the ADIZERO Adios Pro 3.
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.
