Over the years GUESS’ black and white campaigns turned unknown faces into famous international models & celebrities. GUESS’ black and white campaigns are iconic, aspirational, and timeless. This has created a desire for all women to be a ‘GUESS GIRL’.
This Women’s Month GUESS is celebrating all Women.
FrontierCo Chief Marketing Officer, Carla Bornman says: “There is nothing more beautiful than a Woman being her authentic self, being free to empower, free to grow and free to create her own destiny. This is the true essence of beauty, it is what makes you, you.
“Our ambition for this campaign, is to make all women feel empowered, like a star, a celebrity, a ‘GUESS Girl through an all-inclusive approach,” she says.
Anyone can join this GUESS conversation by posting a black and white image & tagging @GUESS.SA using the hashtag #GUESSGirl on Instagram. This will automatically enter you into a competition to win a GUESS VIP experience and a chance to be featured on GUESS’ Instagram feed.
To support women empowerment, GUESS will also be offering a three-month paid internship to retail students/graduates, where they will have the opportunity to gain insights and exposure to a global brand and on-the-job training to develop new-skills set and valuable work experiences.
Follow the story & join the conversation:
Instagram: @GUESS.SA
Hashtag: @GUESSGirl
