Today marks the launch of PUMA and Dua Lipa’s Flutur 2 collection. This is a personal collaboration for Dua as it encapsulates elements that symbolize her career and journey as an artist.
Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection and have come back strong showcasing the Flutur 2 drop. This unisex, size-inclusive collection includes over 30 items of apparel and footwear, inviting form-fitting looks, inspired by old-school rave culture. This is displayed in an array of colour palettes, vivid shades, holographic details, and retro silhouettes which form part of Lipa’s old school aesthetic.
The common thread of her Flutur collections is the nostalgic rave-inspired butterfly lettermark, which is shown again in this drop and represents the transition of new beginnings and the creative metamorphosis she went through as a musician. This has become the central theme for her on her journey. Photographed by Jordan Hemingway and choreographed by John Byrne, the campaign features the dance crew from Dua Lipa’s ‘Future Nostalgia’ tour showing us just how personal this collection really is.
To learn more about this collection from Dua herself, visit: https://youtu.be/_tDKs1LNorY
The #PUMAxDUA Flutur Drop 2 collection will be available locally from 29 July 2022 from PUMA.com and select PUMA Stores with a selling price ranging from R 899 to R 2299.
