Whether you were born with natural blonde tresses or have recently opted to have them highlighted or lightened at a salon for a trendier hue such as platinum or silver-blonde, blonde hair in all its variety of shades requires year-round maintenance to keep the colour from turning brassy, making sure your ends don’t dry out and protecting your hair from UV rays, just to name a few.
After a long and cold winter, you may find your strands looking dull and in need of a little extra TLC, especially as we transition into spring. If you’ve had a hat perpetually glued to your hair during winter, it’s time to ditch the beanie and show off your style with hair colour confidence!
Helping to maintain your colour pop and keeping your blonde tresses dazzling in between salon visits, PRO:VOKE, experts in colour activation has just launched two NEW hero products that every blonde head needs in their haircare arsenal this Spring!
Just like you, your hair can get dehydrated in the warmer months. But thanks to PRO:VOKE, there are quick and easy ways to keep your hair hydrated and to combat dryness. Apart from a purple shampoo, your two BFFs are a toning treatment mask and a leave-in conditioner.
Toning treatment masks are ideal for locking in moisture and bringing back a healthy shine, whilst leave-in conditioners are great for instantly injecting some hydration into dry, damaged hair – the ultimate hair hero’s!
A new addition to the PRO:VOKE Touch Of Silver collection, (an expertly created range specifically for blonde, platinum, white or grey hair that will brighten and restore your colour back to looking its very best), the PRO:VOKE Touch Of Silver Leave-In Conditioner (RSP R149.95) conditions, detangles and helps to protect against heat damage and split ends. Formulated with pro-vitamin B5 and castor oil, this lightweight yet nourishing spray is perfect for dry, damaged or bleached hair.
Directions: For best results use after every wash. Spray evenly through towel dried hair and blow dry, or leave to dry naturally.
ILLUMINEX, PRO:VOKE’s most advanced haircare range designed to enhance the colour and condition of coloured hair contains their unique Plex technologies and use sulphate-free formulas that are vegan and contain UV filters, to make your blonde, platinum, grey, or balayage hair look and feel amazing.
Formulated with violet pigment, the PRO:VOKE ILLUMINEX Touch of Silver Hydrating Purple Toning Mask (RSP R149.95) brightens your colour and nourishes your hair in just one treatment, removing yellow & orange brassy tones, whilst AquaPlex™ provides deep nourishment for damaged hair leaving it feeling soft, healthy and hydrated.
Directions: Wet or shampoo hair, smooth on the mask, leave in for 3 minutes* and rinse out. Wash hands as you go (or wear gloves) to avoid temporary staining. *Use for longer to get your desired colour effect.
PRO:VOKE is available at Clicks stores, Dis-Chem pharmacies, Woolworths stores and www.takealot.com.
