{"id":792,"date":"2021-06-29T08:13:42","date_gmt":"2021-06-29T08:13:42","guid":{"rendered":"https:\/\/fashionscoop.co.za\/?p=792"},"modified":"2021-06-29T08:13:43","modified_gmt":"2021-06-29T08:13:43","slug":"inspired-by-tech-puma-launches-new-op-1-pwrframe-franchise","status":"publish","type":"post","link":"https:\/\/fashionscoop.co.za\/index.php\/2021\/06\/29\/inspired-by-tech-puma-launches-new-op-1-pwrframe-franchise\/","title":{"rendered":"INSPIRED BY TECH: PUMA LAUNCHES NEW OP-1 PWRFRAME FRANCHISE"},"content":{"rendered":"\n<p>Sports company PUMA brings newness this season with <strong>OP-1 PWRFrame<\/strong>, an innovative style fusing street and vis-tech, standing out with a progressive design and futuristic feel. With new and exciting drops every month, the PWRFrame franchise will catch every sneakerhead\u2019s eyes.<\/p>\n\n\n\n<p>The <strong>OP-1 PWRFrame <\/strong>emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette.<\/p>\n\n\n\n<p>\u201cThe design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,\u201d says Danny Taylor, Lead Sportstyle Designer for PUMA. \u201cThe PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.\u201d<\/p>\n\n\n\n<p>The <strong>OP-1 PWRFrame <\/strong>plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the <strong>OP-1 PWRFrame <\/strong>styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot \u2013 providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2021\/06\/OP-1-PWRFrame_1-lo-1024x1024.jpg\" alt=\"\" class=\"wp-image-793\" srcset=\"https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2021\/06\/OP-1-PWRFrame_1-lo-1024x1024.jpg 1024w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2021\/06\/OP-1-PWRFrame_1-lo-300x300.jpg 300w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2021\/06\/OP-1-PWRFrame_1-lo-150x150.jpg 150w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2021\/06\/OP-1-PWRFrame_1-lo-768x768.jpg 768w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2021\/06\/OP-1-PWRFrame_1-lo-1170x1170.jpg 1170w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2021\/06\/OP-1-PWRFrame_1-lo.jpg 1476w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Retailing for R2&nbsp;699, the <strong>OP-1 PWRFrame <\/strong>is available from 1 July 2021 from PUMA.com, PUMA Braamfontein and PUMA V&amp;A Waterfront, X-Trend, Archive and select retailers.<strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports company PUMA brings newness this season with OP-1 PWRFrame, an innovative style fusing street and vis-tech, standing out with a progressive design and futuristic feel. With new and exciting drops every month, the PWRFrame franchise will catch every sneakerhead\u2019s eyes. The OP-1 PWRFrame emphasizes pure functionality through an almost<\/p>\n","protected":false},"author":1,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion",""],"_links":{"self":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=792"}],"version-history":[{"count":1,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/792\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/792\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media\/794"}],"wp:attachment":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}