{"id":430,"date":"2021-05-19T07:18:16","date_gmt":"2021-05-19T07:18:16","guid":{"rendered":"https:\/\/fashionscoop.co.za\/?p=430"},"modified":"2021-05-19T07:18:18","modified_gmt":"2021-05-19T07:18:18","slug":"adidas-debuts-the-love-unites-2021-pride-collection","status":"publish","type":"post","link":"https:\/\/fashionscoop.co.za\/index.php\/2021\/05\/19\/adidas-debuts-the-love-unites-2021-pride-collection\/","title":{"rendered":"ADIDAS DEBUTS THE \u2018LOVE UNITES\u2019 2021 PRIDE COLLECTION"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/gautenglifestylemag.co.za\/wp-content\/uploads\/2021\/05\/adidas-PRIDE-TALENT-765x383.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>The 30+ piece collection draws inspiration from the \u2018Do-It-Yourself\u2019 culture that has played an important role in LGBTQ+ sport communities<\/em><\/strong><\/li><li><strong><em>Dropping 25<sup>th<\/sup>June in South Africa, the collection kicks off adidas\u2019 global \u2018Love Unites\u2019 campaign for Pride 2021<\/em><\/strong><\/li><li><strong><em>LGBTQ+ icons and allies include Rich Mnisi, Thebe Magugu, Layshia Clarendon, Tom Daley, Chelsea Gray among others featured in the campaign<\/em><\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/gautenglifestylemag.co.za\/wp-content\/uploads\/2021\/05\/Rich-Mnisi.jpg\" alt=\"\" class=\"wp-image-28780\"\/><\/figure><\/div>\n\n\n\n<p>As a celebration of the love that connects us all, adidas is taking its long-running \u2018Love Unites\u2019 platform global for Pride 2021. The brand will release a 30+ piece Pride collection alongside a global campaign spotlighting influential members and allies of the LGBTQ+ community. With pieces spanning style and performance wear, the expansive collection looks to hero a \u2018Do It Yourself\u2019 (DIY) visual aesthetic born from the LGBTQ+ communities who had sought to create their own spaces for self-expression. This \u2018DIY\u2019 aesthetic is what inspires the fluid geometries as well as the expressive and layered graphics seen throughout the collection which includes special Pride colourways of classic adidas footwear silhouettes as well as a colourful line-up of apparel.<\/p>\n\n\n\n<p>adidas first-ever Pride Pack was released in 2015, developed by a group of adidas employees who came together to explore ways they could create more meaningful products for a coming PRIDE march. The product served as a symbol of our rich history in sport merged with our long-standing support of the LGBTQ+ movement. What was hugely important and continues to be, is that we not only celebrate the LGBTQ+ community, but also give back. By funding and creating multi-year partnerships with organizations devoted to ending homophobia and transphobia in sport\u2014like Athlete Ally and Stonewall UK\u2014we have been able to elevate existing work as well as co-create new programs to break down barriers for LGBTQ+ communities. Our brand actions are all firmly rooted in our belief that to end homophobia and transphobia in sport we need to see equal representation of LGBTQ+ people in all sport and fitness communities, at all levels. Providing our brand as platform, this year\u2019s \u2018Love Unites\u2019 campaign will spotlight the adidas partners who are active members and supporters of the LGBTQ+ community, a collective of athletes and artists who have made incredible strides forward as champions of inclusivity:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Rich Mnisi \u2013 South African fashion designer<\/li><li>Thebe Magugu \u2013 South African fashion designer<\/li><li>Layshia Clarendon \u2013First openly transgender professional basketball player<\/li><li>Amanda Zahui B \u2013 Professional basketball player and vocal supporter of the Black Lives Matter movement<\/li><li>Chelsea Gray \u2013 Professional basketball player<\/li><li>Collin Martin \u2013 Professional soccer player<\/li><li>Ashlyn Harris and Ali Krieger \u2013 Professional soccer players, teammates, and married couple<\/li><li>Rachel Daly \u2013 Professional soccer player<\/li><li>Tom Daley \u2013 Former world champion 10m diver and current World Series champion<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/gautenglifestylemag.co.za\/wp-content\/uploads\/2021\/05\/Thebe-Magugu.jpg\" alt=\"\" class=\"wp-image-28781\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Aleia Hobbs \u2013 American track and field athlete<\/li><li>Pabllo Vittar \u2013 Brazilian singer and songwriter<\/li><li>Chinae Alexander \u2013 Lifestyle and wellness expert<\/li><li>Jessamyn Stanley \u2013 American yoga teacher, writer and body positivity advocate<\/li><li>Cody Rigsby- Famed fitness trainer<\/li><\/ul>\n\n\n\n<p>The 2021 \u2018Love Unites\u2019 collection will be available from 25<sup>th<\/sup>&nbsp;Juneon adidas&nbsp;<a href=\"https:\/\/shop.adidas.co.za\/\">ecom<\/a>&nbsp;and adidas stores. Follow adidasZA using #LoveUnites on Instagram for updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 30+ piece collection draws inspiration from the \u2018Do-It-Yourself\u2019 culture that has played an important role in LGBTQ+ sport communities Dropping 25thJune in South Africa, the collection kicks off adidas\u2019 global \u2018Love Unites\u2019 campaign for Pride 2021 LGBTQ+ icons and allies include Rich Mnisi, Thebe Magugu, Layshia Clarendon, Tom Daley,<\/p>\n","protected":false},"author":1,"featured_media":431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion",""],"_links":{"self":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":1,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/430\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/430\/revisions\/432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media\/431"}],"wp:attachment":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}