DIESEL and its creative director Glenn Martens are deeply proud to announce the company’s next chapter in its sustainability initiative, For Responsible Living: DIESEL LIBRARY.<\/p>\n\n\n\n
To be unveiled for Spring\/Summer 2022, DIESEL LIBRARY, which takes a genderless design approach, represents a new strategy for DIESEL’s core category: denim. Going forward, the library will offer a wide range of evergreen and longer-lasting denim items (including trousers, jackets, tops, skirts and more) on a made-to-stay basis, with 50% of the overall denim collection having a permanent shelf life. Martens’ intention is to refresh the base of every category at DIESEL, and this begins with the world’s most versatile and democratic fabric, denim<\/strong>. However: just don’t call these pieces “classics.”<\/p>\n\n\n\n With DIESEL LIBRARY, DIESEL reinforces its commitment to innovation and the exploration of new production techniques to create desirable, durable and quality denim items. As a result, DIESEL LIBRARY will introduce iconic, essential pieces conceived to outlive trends and last for years on end; a “total look” will form the anchorage of this evergreen line.<\/p>\n\n\n\n These items will be made using fibres, washes and treatments that have been selected based on efficient and responsible resource uses. The following focuses will underpin DIESEL LIBRARY:<\/p>\n\n\n\n \u25cf Fabrics <\/strong>feature low impact materials, such as organic and recycled fibres<\/p>\n\n\n\n \u25cf Treatments<\/strong> are performed with innovative techniques that significantly reduce the use of water and chemicals<\/p>\n\n\n\n \u25cf Trims:<\/strong> leather patches are chrome-free tanned; metal buttons have no-galvanized treatments; inner labels are made with recycled materials; cellulosic trims, including hang tags and patches, are realized in FSC certified materials.<\/p>\n\n\n\n All the above features will be traced and communicated through a QR Code printed onto the hangtag attached to each DIESEL LIBRARY piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.<\/p>\n\n\n\n Ultimately, DIESEL LIBRARY also marks a shift in how DIESEL will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the 5-Pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.<\/p>\n\n\n\n