{"id":2517,"date":"2023-02-21T18:31:31","date_gmt":"2023-02-21T18:31:31","guid":{"rendered":"https:\/\/fashionscoop.co.za\/?p=2517"},"modified":"2023-02-21T18:31:31","modified_gmt":"2023-02-21T18:31:31","slug":"ama-qamata-and-dee-koala-encapsulate-all-that-you-are-and-its-giving-fire","status":"publish","type":"post","link":"https:\/\/fashionscoop.co.za\/index.php\/2023\/02\/21\/ama-qamata-and-dee-koala-encapsulate-all-that-you-are-and-its-giving-fire\/","title":{"rendered":"Ama Qamata and Dee Koala encapsulate \u201cAll That You Are\u201d and its giving fire!"},"content":{"rendered":"\n<p>Following the successful global launch of the new adidas Sportswear category featuring <a href=\"https:\/\/www.instagram.com\/jennaortega\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jenna Ortega<\/a>, the South African campaign sees a collective of local adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression with World Renowned actress <a href=\"https:\/\/www.instagram.com\/amaqamata\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ama Qamata<\/a> and Award-Winning Rapper <a href=\"https:\/\/www.instagram.com\/dee_koala\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Dee Koala<\/a>.<\/p>\n\n\n\n<p>The campaign takes on a comedic and lighted hearted approach showcasing how actress, fitness enthusiast and garden lover, <a rel=\"noreferrer noopener\" href=\"https:\/\/youtube.com\/shorts\/M2moS3JONuM?feature=share\" target=\"_blank\">Ama Qamata<\/a> shows up in different facets of her life revealing her unexpected sides, while <a rel=\"noreferrer noopener\" href=\"https:\/\/youtube.com\/shorts\/kWipDDNZZ_w?feature=share\" target=\"_blank\">Dee Koala<\/a> is seen warming up and getting ready for a run, reading and throwing a few verses from one of her songs &#8211; aligning with what adidas Sportswear symbolizes with how the next generation is showing up in the world.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"2519\" src=\"https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Dee_retail-683x1024.png\" alt=\"\" class=\"wp-image-2519\" srcset=\"https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Dee_retail-683x1024.png 683w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Dee_retail-200x300.png 200w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Dee_retail-768x1152.png 768w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Dee_retail-1024x1536.png 1024w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Dee_retail.png 1067w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"2518\" src=\"https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Ama_KV01-683x1024.png\" alt=\"\" class=\"wp-image-2518\" srcset=\"https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Ama_KV01-683x1024.png 683w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Ama_KV01-200x300.png 200w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Ama_KV01-768x1152.png 768w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Ama_KV01-1024x1536.png 1024w, https:\/\/fashionscoop.co.za\/wp-content\/uploads\/2023\/02\/2x3-Thumbnail_Ama_KV01.png 1067w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><em>&#8220;All That You Are is a reminder that we all have the ability to tap into greatness when we find comfort in who we are. In the campaign I am wearing an iconic Tiro tracksuit that can be remixed to create a unique look or remain subtle depending on what I&#8217;ve planned out for the day, and what my mood feels like&#8221;<\/em>. says Ama Qamata<\/p>\n\n\n\n<p>Offering sport-inspired pieces built with comfort at its core, the new line is fronted by AVRYN and Tiro Suit to level up the wearer&#8217;s style for the everyday, the collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber.<\/p>\n\n\n\n<p>Speaking on her involvement in the campaign, Dee Koala shared <em>&#8220;As a performer I&#8217;m always looking for clothing that allows me to be at my full potential on and off the stage, and in that way I&#8217;m able to give my full potential. I express myself through music and on days when I need motivation, I go for a run to rediscover myself.&nbsp; I&#8217;m excited for this collaboration and seeing how one outfit can come alive in different styles&#8221;.&nbsp;<\/em><\/p>\n\n\n\n<p>adidas Sportswear range is available to shop at adidas stores and at <a href=\"https:\/\/www.adidas.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">adidas.co.za<\/a>. Follow the conversation on Instagram @adidasZA using the following hashtags #adidasSportswear<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the successful global launch of the new adidas Sportswear category featuring Jenna Ortega, the South African campaign sees a collective of local adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression with World Renowned actress Ama Qamata and Award-Winning Rapper Dee Koala. The campaign<\/p>\n","protected":false},"author":1,"featured_media":2520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion",""],"_links":{"self":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=2517"}],"version-history":[{"count":1,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2517\/revisions"}],"predecessor-version":[{"id":2521,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2517\/revisions\/2521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media\/2520"}],"wp:attachment":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=2517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=2517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=2517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}