Aldo has launched its latest international campaign \u2018Step Into Love\u2019, promoting your ability to express your true self and confidently show your beautiful soul to the world. Aldo\u2019s high-fashion range of shoes, handbags and accessories has made it a much-loved brand in South Africa.<\/p>\n\n\n\n
This season\u2019s \u2018Step Into Love\u2019 comes off the back of Aldo\u2019s summer season\u2019s high-energy video and Tik Tok dance competition campaign. The messaging behind these campaigns is to encourage self-confidence among Aldo consumers, as well as the genuine human connection between them. Being true to one\u2019s authentic self is one of Aldo\u2019s core values and is even more relevant as we head into a winter during the global pandemic.<\/p>\n\n\n\n
Aldo\u2019s International Vice President of global footwear, Daianara Grullon Amalfitano, says, \u201c\u2018Step Into Love\u2019 is about the ability to express your true self. It\u2019s our way of showing our personality, our soul,\u201d <\/em>she says.<\/p>\n\n\n\n Nicola Argyros, Head of Aldo South Africa, says, \u201cAldo\u2019s trend is in line with the global move to stay at home. COVID has more people working, studying and even virtual socialising from home, so trends have naturally become a lot more casual. To cater to this new, much more \u2018off-the-cuff\u2019 but no less stylish look, Aldo has widened their collection of fashion – and totally Instagram-able – sneakers available,\u201d <\/em>she says. <\/p>\n\n\n\n \u201cWe hope this campaign will drive home Aldo\u2019s message of confidently being your true self. We believe it\u2019s important to promote this message especially to young people as we navigate these uncertain times,\u201d<\/em> says Argyros.<\/p>\n\n\n\n Aldo\u2019s online store www.aldoshoes.co.za<\/a> is available 24\/7 for an effortless, enjoyable shopping experience, from the safety of your couch.<\/p>\n\n\n\n Sign up to the Aldo newsletter and get R150 off your first purchase.<\/p>\n\n\n\n