{"id":2440,"date":"2022-11-02T06:43:17","date_gmt":"2022-11-02T06:43:17","guid":{"rendered":"https:\/\/fashionscoop.co.za\/?p=2440"},"modified":"2022-11-02T06:43:18","modified_gmt":"2022-11-02T06:43:18","slug":"step-into-the-future-adidas-unveils-the-new-4dfwd","status":"publish","type":"post","link":"https:\/\/fashionscoop.co.za\/index.php\/2022\/11\/02\/step-into-the-future-adidas-unveils-the-new-4dfwd\/","title":{"rendered":"<strong>STEP INTO THE FUTURE: ADIDAS UNVEILS THE NEW 4DFWD.&nbsp;<\/strong>"},"content":{"rendered":"\n<p><strong>A RUNNING SHOE CODED TO REDEFINE FORWARD MOTION<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SPFRFGwekAON8GPo9EubhvfmPg2K2cd3yDnnl1Xck90z92W5tztsJaAJk_xmeT205BBlk-jE91nUUWEgT6qNf4Ls9fqomG5vFvd5OHbQso27b3c0B3JNgQ5Qrf8luSHMxg_Bze5Su27oRm7uo7VH-u9pucBdZP8hQuYD_wcfn3L6wPYEZz1jGAOGAkRm\" alt=\"\"\/><\/figure>\n\n\n\n<p>Global sports brand, adidas, takes a step into the future with the reveal of the new <a href=\"https:\/\/www.adidas.co.za\/search?q=4DFWD+2&amp;search-button=&amp;lang=en_ZA\" target=\"_blank\" rel=\"noreferrer noopener\">4DFWD<\/a>, its most advanced running shoe. Designed to move runners in one direction only: forward \u2013 the shoe&#8217;s bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition.&nbsp;<\/p>\n\n\n\n<p>To make the most technologically advanced running shoe a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of athlete performance data to identify a design that would change the game for runners around the world.&nbsp;<\/p>\n\n\n\n<p>Harnessing the power of 4D, adidas collaborated with its global innovation partner \u2013 Carbon&#8217;s Digital Light Synthesis \u2013 to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.&nbsp;<\/p>\n\n\n\n<p><strong>Anette (Peko) Hosoi, Mechanical Engineering Professor at the Massachusetts Institute of Technology, said: <\/strong><em>&#8220;When humans run, our forward motion is interrupted every time our foot hits the ground leading to a subtle stop-start motion between strides. This is true for all runners \u2013 no matter your ability. At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. And the new 4DFWD does just that.&#8221;<\/em><\/p>\n\n\n\n<p>The new 4DFWD features:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A new Continental\u2122 outsole provides extra grip for a confident run in all weather conditions.<\/li><li>An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most.<\/li><li>The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/vKCos5zDcTnOmZJDjMUlqDXhdCIZ8LnS3z_KbzKlJsP1wJlOoJDT2WRZls2qi_CcteMASwZJ79iraU6QuQvQFGqz2oOsC1-2VXGo7M2Ieuq-pyzjYoP2xxWBwgclbp82KCUHTFdhLN7zSihHGDDDp4wOny7tj3NPKRc5uKe-131bMnU8i1a-byHfLnKC\" alt=\"\"\/><\/figure>\n\n\n\n<p>The shoe is available on the adidas app, <a href=\"https:\/\/www.adidas.co.za\/search?q=4Dfwd+2&amp;search-button=&amp;lang=en_ZA\" target=\"_blank\" rel=\"noreferrer noopener\">online at adidas.co.za<\/a> and in adidas concept stores countrywide, in a variety of colours, or you can follow the <a href=\"https:\/\/www.instagram.com\/adidasza\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@adidasZA<\/a> #adidas4DFWD conversation on Instagram for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A RUNNING SHOE CODED TO REDEFINE FORWARD MOTION Global sports brand, adidas, takes a step into the future with the reveal of the new 4DFWD, its most advanced running shoe. Designed to move runners in one direction only: forward \u2013 the shoe&#8217;s bowtie-shaped lattice midsole transforms vertical pressure into a<\/p>\n","protected":false},"author":1,"featured_media":2441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness",""],"_links":{"self":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=2440"}],"version-history":[{"count":1,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2440\/revisions"}],"predecessor-version":[{"id":2442,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2440\/revisions\/2442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media\/2441"}],"wp:attachment":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=2440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=2440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=2440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}