{"id":2334,"date":"2022-08-27T15:04:40","date_gmt":"2022-08-27T15:04:40","guid":{"rendered":"https:\/\/fashionscoop.co.za\/?p=2334"},"modified":"2022-08-27T15:04:41","modified_gmt":"2022-08-27T15:04:41","slug":"adidas-x-thebe-magugu-host-friends-and-family-to-celebrate-the-global-launch-of-the-finding-beauty-collection","status":"publish","type":"post","link":"https:\/\/fashionscoop.co.za\/index.php\/2022\/08\/27\/adidas-x-thebe-magugu-host-friends-and-family-to-celebrate-the-global-launch-of-the-finding-beauty-collection\/","title":{"rendered":"ADIDAS X THEBE MAGUGU HOST FRIENDS AND FAMILY TO CELEBRATE THE GLOBAL LAUNCH OF THE ‘FINDING BEAUTY’ COLLECTION\u00a0"},"content":{"rendered":"\n

On Saturday 20 August, adidas brought Thebe Magugu’s<\/a> family, close friends, and industry leaders together to celebrate the highly anticipated adidas x Thebe Magugu “Finding Beauty” collection. The exclusive launch event was attended by the likes of Johannesburg Mayor, Dr Mpho Phalatse<\/a>, French Ambassador to South Africa Aurelien Lechevallier<\/a>, and industry disruptors Boity Thulo<\/a>, Rich Mnisi<\/a>, Trevor Stuurman<\/a>, Shekhinah<\/a> and Siphesihle Ndaba<\/a> to name a few.<\/p>\n\n\n\n

The dress code was a custom designed caftan inspired by Magugu’s childhood memories which guests received prior to the event together with pieces from the collection packaged in a curated lilac shopping basket taking cues from references in the hero film<\/a> which celebrate simplicity, unity and community. <\/p>\n\n\n\n

As guests arrived, they were welcomed by the soothing voice of South African award-winning Soul Singer Bongeziwe Mabandla<\/a>, while enjoying canapes and Champagne by celebration partner Mo\u00ebt & Chandon. Guests had the opportunity to interact with product installations before they were escorted to the pristine garden featuring a U-shaped table for a family-style lunch while DJs Phola<\/a> and Lungi<\/a> kept the atmosphere serene. <\/p>\n\n\n\n

To close out the event, a two-meter pavlova was served for dessert and DJ Lelo<\/a> ushered guests into the sunset as they danced and celebrated a successful partnership. <\/p>\n\n\n\n

“The collection pulls from colors and image direction that is quite nostalgic, taking cues from references I grew up with like prints pulled from laminated flooring or the textural wall of a Spaza shop because I am incredibly proud of where I am from, it’s where I found my sense of beauty, and I hope this offering reminds people of that”, Thebe Magugu. <\/p>\n\n\n\n

The adidas x Thebe Magugu collection is available at adidas.co.za<\/a> and select adidas stores, with prices ranging from R649 \u2013 R2499 and sizing from 2XS \u2013 4XL. Follow the conversation @adidasZA and @thebemagugu using #adidasxThebeMagugu. <\/p>\n","protected":false},"excerpt":{"rendered":"

On Saturday 20 August, adidas brought Thebe Magugu’s family, close friends, and industry leaders together to celebrate the highly anticipated adidas x Thebe Magugu “Finding Beauty” collection. The exclusive launch event was attended by the likes of Johannesburg Mayor, Dr Mpho Phalatse, French Ambassador to South Africa Aurelien Lechevallier, and<\/p>\n","protected":false},"author":1,"featured_media":2335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion",""],"_links":{"self":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=2334"}],"version-history":[{"count":1,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2334\/revisions"}],"predecessor-version":[{"id":2336,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2334\/revisions\/2336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media\/2335"}],"wp:attachment":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=2334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=2334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=2334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}