{"id":1414,"date":"2021-10-26T05:21:39","date_gmt":"2021-10-26T05:21:39","guid":{"rendered":"https:\/\/fashionscoop.co.za\/?p=1414"},"modified":"2021-10-26T05:21:41","modified_gmt":"2021-10-26T05:21:41","slug":"voke-launches-new-hero","status":"publish","type":"post","link":"https:\/\/fashionscoop.co.za\/index.php\/2021\/10\/26\/voke-launches-new-hero\/","title":{"rendered":"VOKE Launches NEW Hero"},"content":{"rendered":"\n

Whether you were born with natural blonde tresses or have recently opted to have them highlighted or lightened at a salon for a trendier hue such as platinum or silver-blonde, blonde hair in all its variety of shades requires year-round maintenance to keep the colour from turning brassy, making sure your ends don\u2019t dry out and protecting your hair from UV rays, just to name a few.<\/p>\n\n\n\n

After a long and cold winter, you may find your strands looking dull and in need of a little extra TLC, especially as we transition into spring. If you\u2019ve had a hat perpetually glued to your hair during winter, it\u2019s time to ditch the beanie and show off your style with hair colour confidence!<\/p>\n\n\n\n

Helping to maintain your colour pop and keeping your blonde tresses dazzling in between salon visits, PRO:VOKE, experts in colour activation has just launched two NEW hero products that every blonde head needs in their haircare arsenal this Spring!<\/p>\n\n\n\n

Just like you, your hair can get dehydrated in the warmer months. But thanks to PRO:VOKE, there are quick and easy ways to keep your hair hydrated and to combat dryness. Apart from a purple shampoo<\/a>, your two BFFs are a toning treatment mask and a leave-in conditioner.<\/p>\n\n\n\n

Toning treatment masks are ideal for locking in moisture and bringing back a healthy shine, whilst leave-in conditioners are great for instantly injecting some hydration into dry, damaged hair \u2013 the ultimate hair hero\u2019s!<\/p>\n\n\n\n

A new addition to the PRO:VOKE Touch Of Silver<\/strong> collection, (an expertly created range specifically for blonde, platinum, white or grey hair that will brighten and restore your colour back to looking its very best), the PRO:VOKE Touch Of Silver Leave-In Conditioner<\/strong> (RSP R149.95) conditions, detangles and helps to protect against heat damage and split ends. Formulated with pro-vitamin B5 and castor oil, this lightweight yet nourishing spray is perfect for dry, damaged or bleached hair.<\/p>\n\n\n\n

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Directions<\/strong>: For best results use after every wash. Spray evenly through towel dried hair and blow dry, or leave to dry naturally.<\/p>\n\n\n\n

ILLUMINEX<\/strong>, PRO:VOKE\u2019s most advanced haircare range designed to enhance the colour and condition of coloured hair contains their unique Plex technologies and use sulphate-free formulas that are vegan and contain UV filters, to make your blonde, platinum, grey, or balayage hair look and feel amazing.<\/p>\n\n\n\n

Formulated with violet pigment, <\/strong>the PRO:VOKE ILLUMINEX Touch of Silver Hydrating Purple Toning Mask<\/strong> (RSP R149.95) brightens your colour and nourishes your hair in just one treatment, removing yellow & orange brassy tones, whilst AquaPlex\u2122 provides deep nourishment for damaged hair leaving it feeling soft, healthy and hydrated.<\/p>\n\n\n\n

Directions<\/strong>: Wet or shampoo hair, smooth on the mask, leave in for 3 minutes* and rinse out. Wash hands as you go (or wear gloves) to avoid temporary staining. *Use for longer to get your desired colour effect.<\/p>\n\n\n\n

PRO:VOKE is available at Clicks stores, Dis-Chem pharmacies, Woolworths stores and www.takealot.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether you were born with natural blonde tresses or have recently opted to have them highlighted or lightened at a salon for a trendier hue such as platinum or silver-blonde, blonde hair in all its variety of shades requires year-round maintenance to keep the colour from turning brassy, making sure<\/p>\n","protected":false},"author":1,"featured_media":1415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty",""],"_links":{"self":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=1414"}],"version-history":[{"count":1,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/1414\/revisions"}],"predecessor-version":[{"id":1416,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/posts\/1414\/revisions\/1416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media\/1415"}],"wp:attachment":[{"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=1414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=1414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashionscoop.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}