Dutch denim brand G-Star RAW is launching a unisex capsule tee and sweatshirt collection to celebrate its collaboration with Snoop Dogg. The collection is seen in G-Star\u2019s new worldwide \u2018Hardcore Denim\u2019 campaign which features Snoop Dogg in a tongue-in-cheek video called \u2018Say it Witcha Booty\u2019.<\/p>\n\n\n\n
As a multi-platinum artist, actor, chef, mega-mentor, and all-round living legend, Snoop is simultaneously iconic and accessible, just like denim – making him a true
G-Star original and the perfect partner to collaborate with.<\/p>\n\n\n\n
Drawing inspiration from Snoop\u2019s unique sense of style and the G-Star archives, the collection combines oversized, boxy silhouettes with vintage artwork techniques that nod to nostalgia – from groovy \u201870s disco vibes to the iconic West Coast hip-hop scene of the late \u201880s.<\/p>\n\n\n\n
Designed with an eye to comfort and durability, the graphic logo tees are crafted from premium 100% organic cotton, while the hooded sweatshirts feature details such as drawstrings for a customisable fit, and kangaroo pockets. Seamlessly mixing influences from the G-Star archives with a modern unisex edge, this is a collection with universal and timeless appeal – like Snoop himself.<\/p>\n\n\n\n