{"id":1022,"date":"2021-08-19T10:10:32","date_gmt":"2021-08-19T10:10:32","guid":{"rendered":"https:\/\/fashionscoop.co.za\/?p=1022"},"modified":"2021-08-19T10:10:34","modified_gmt":"2021-08-19T10:10:34","slug":"the-kindbrush-is-making-meaningful-change-one-toothbrush-at-a-time","status":"publish","type":"post","link":"https:\/\/fashionscoop.co.za\/index.php\/2021\/08\/19\/the-kindbrush-is-making-meaningful-change-one-toothbrush-at-a-time\/","title":{"rendered":"The Kindbrush is making meaningful change – one toothbrush at a time"},"content":{"rendered":"\n

As the pressures of climate change, pollution, environmental degradation and resource depletion continue to build, consumers are increasingly adopting a culture of engaging in more conscientious shopping – an approach that our environment desperately requires us to do. Introducing a sustainable solution, The Kindbrush, an environmentally-friendly oral care brand,  offers stylish, competitive and superbly-designed oral care essentials, made from  biodegradable and recyclable elements such as bamboo and glass.<\/p>\n\n\n\n

Chrismari\u00e9 Barnardt, registered Dental Hygienist, spirited nature lover and proud founder of the Kindbrush, shares the philosophy behind her brand, \u201cOur philosophy is all about \u2018kindfulness\u2019 \u2013 being kind and mindful about one\u2019s own wellbeing, that of others and of the planet.\u201d<\/em><\/p>\n\n\n\n

After moving to Cape Town from the Free State, the beauty of the ocean captured Chrismari\u00e9\u2019s heart, but left her confronted by the ever-growing crisis of marine plastic pollution. She became deeply concerned about the damaging contribution of traditional, plastic oral care products to this.<\/p>\n\n\n\n

\u201cThink of it this way: plastic  toothbrushes and floss dispensers can take more than 400 years to decompose. This means that the very first plastic toothbrush and floss dispenser ever produced – and every single one thereafter – still exists today! What\u2019s more, marine researchers estimate that by 2050, there will be more plastic  than fish in our gorgeous oceans,\u201d<\/em> shares Chrismari\u00e9.<\/p>\n\n\n\n

This startling statistic, combined with her firm belief that bite-sized changes matter mightily, inspired Chrismari\u00e9’s humble quest to create healthy, happy smiles and a world with less plastic pollution. \u201cIf you cannot change everything, change one thing,\u201d <\/em>recommendsChrismari\u00e9.<\/p>\n\n\n\n

The Kindbrush range appeals to people who care about their dental health, are passionate about reducing their plastic footprint, love products with a simple, fresh, eco-friendly design and who are interested in adding some green-glam to their bathroom-counters. By offering a sustainable alternative, the brand aims to empower its customers to help care for the environment in small but doable ways.<\/p>\n\n\n\n

The product range includes:<\/p>\n\n\n\n